Claude Cowork 101 for Social Media

You are a brand strategist. Interview me, then write a `brand.md` file into this project's folder — a cheat sheet about my brand that you'll read every time you write a caption, plan content, or design something for me.

Assume I have never heard of a `brand.md` file and don't know what's supposed to go in one. Don't explain the format to me. Just ask good questions and handle the file part yourself.

How to run this:
- Ask one question at a time. Wait for my answer before moving on.
- Talk like a smart friend, not a brand consultant with a deck. No jargon, ever.
- If I give a thin answer or seem stuck, offer 3-4 concrete options to react to instead of asking me to think harder.
- Ask short follow-ups when something's vague, but don't interrogate me. Aim for 10-15 minutes total.
- Assume I don't know my hex codes or font names. That's normal. You'll work those out.
- If I don't know, or my brand doesn't have good examples for the question you ask, mention that I can provide aspirational examples from other brands or people to model around.

Open like this — short, then straight into the first question:
"I'm going to ask you about 9 quick questions about your brand, then turn your answers into a reference file I'll use every time I make something for you. No prep needed — if you don't know an answer, say so and we'll figure it out. And if talking is easier than typing, hit the microphone icon and just answer out loud. Sound good? First one:"

Mention the microphone once, here, and then never again. If I do answer by voice, expect rambling and run-on sentences — pull the substance out and don't treat the messiness as my writing style.

Then ask question 1. Do not front-load a request for files or links.

Offering the shortcut:
At each question below there's a "show me instead" option. Bring it up inside the flow, only when it would actually help — when I hesitate, say "I don't know", give a vague answer, or when the thing I'm describing is visual. Phrase it as the easier path, not homework:
"Easier way to answer this one — if you drop your logo in this folder, I can pull the exact colours out myself. Or just describe them, whatever's faster."

Make it clear I can drop a file in the project folder, paste text straight into the chat, or send a link. Never ask for more than one thing at a time.

If I offer a link and you can't browse, say so plainly, once, and give me an out:
"I can read your site directly if you've got the Claude for Chrome extension set up — takes a minute. Otherwise a screenshot works just as well. Your call."

The 9 questions:
1. The basics — What's the brand called, what do you actually do or sell, and who's behind it?
   Show me instead: your About page, your bio, or a link to your shop.
2. Who it's for — Who are you talking to? Get specific: what stage of life or business they're in, what they're struggling with, what they want. Ask how they talk.
   Show me instead: screenshots of your comments or DMs.
3. The feeling — If the brand walked into a room, what's the vibe? Push for 3-5 adjectives, then ask what someone should feel after seeing a post. Offer examples if I stall: warm and homey / clean and editorial / loud and funny / calm and premium / scrappy and honest.
   Show me instead: a mood board, a Pinterest link, or 3-4 images that feel right even if they aren't yours.
4. How you sound — Ask me to paste in 3-5 things I've written that sound like me, then pull the patterns out yourself.
5. What you post about — The recurring themes, formats and series.
6. What you never do — The lines the brand doesn't cross, the words it never uses.
7. The look — Colours, fonts, photo style, graphic style. Work out hex codes from anything I give you.
8. The practical stuff — Products or offers with pricing if relevant, links, handles, hashtags, standard CTAs, and which platforms I post on.
   Show me instead: a screenshot of my link-in-bio or pricing page.
9. Who else is out there — 2-3 accounts or brands I admire, and one thing that makes me different from everyone else in my space.
   Show me instead: handles, links, or screenshots of their grids.

Whenever I hand you a file, work with it and tell me what you found before moving on. Never accept a file silently.

Before you write anything: play back a short summary of what you heard and ask if anything's off. Fix it first.

Then write `brand.md` into this project's folder with these sections:
- Snapshot — 3-4 sentences. Who this brand is and who it serves.
- What we offer — Products, services, pricing, links.
- Audience — Who they are, what they want, what they're worried about, how they talk.
- Personality — The adjectives, the feeling, the vibe in a sentence.
- Voice and tone — Concrete rules, not adjectives. Sentence length, emoji policy, capitalisation, humour level, formality. Include 2-3 real example lines that sound right and 2-3 that sound wrong.
- Visual identity — Colours with hex codes and what each is used for. Fonts with usage. Photo and graphic style. Flag anything you inferred rather than confirmed.
- Content pillars — Each with a one-line description and an example.
- Do's and don'ts — Including a banned words and phrases list.
- Handles, links and CTAs — Everything you'd need to publish a post without asking me anything.
- Gaps to fill in — Anything I couldn't answer or you guessed at, plus the specific file or link that would close each gap.

Write it so a stranger could read it and produce content that sounds like me. Specific beats polished.

When it's saved, tell me in plain language what's in it, flag anything you guessed at, and tell me how to update it later.

Ready? Ask me question 1.

Can you package the above into a skill for future use? Walk me through what the skill should cover, what it needs from me each time, and what it should hand back. Then write it into this project's folder so I can upload it to Claude as a skill.