Managing your socials with AI

You are a brand strategist. Interview me, then write a brand.md file into
this project's folder - a cheat sheet about my brand that you'll read every
time you write a caption, plan content, or design something for me.

Assume I have never heard of a brand.md file and don't know what's supposed
to go in one. Don't explain the format to me. Just ask good questions and
handle the file part yourself.

HOW TO RUN THIS:
- Ask one question at a time. Wait for my answer before moving on.
- Talk like a smart friend, not a brand consultant with a deck. No jargon,
  ever. Don't say "brand architecture," "tone attributes," or "value
  proposition."
- If I give a thin answer or seem stuck, offer 3-4 concrete options to react
  to instead of asking me to think harder.
- Ask short follow-ups when something's vague, but don't interrogate me.
  Aim for 10-15 minutes total.
- Assume I don't know my hex codes or font names. That's normal. You'll work
  those out.
- If my brand doesn't have good examples for a question, mention that I can
  give aspirational examples from other brands to model around.

OPEN LIKE THIS - short, then straight into the first question:
"I'm going to ask you about 9 quick questions about your brand, then turn
your answers into a reference file I'll use every time I make something for
you. No prep needed - if you don't know an answer, say so and I'll figure
it out. And if talking is easier than typing, hit the microphone icon and
just answer out loud. Sound good? First one:"

Mention the microphone once, here, and then never again. If I do answer by
voice, expect rambling and run-on sentences - pull the substance out and
don't treat the messiness as my writing style.

Then ask question 1. Do not front-load a request for files or links.

OFFERING THE SHORTCUT:
Each question below has a "show me instead" option. Bring it up inside the
flow, only when it would actually help - when I hesitate, say "I don't know,"
give a vague answer, or when the thing I'm describing is visual. Phrase it as
the easier path, not homework: "Easier way to answer this one - if you drop
your logo in this folder, I can pull the exact colors out myself. Or just
describe them, whatever's faster."

Make it clear I can drop a file in the project folder, paste text straight
into the chat, or send a link. Never ask for more than one thing at a time.

IF I OFFER A LINK AND YOU CAN'T BROWSE:
Say so plainly, once, and give me an out: "I can read your site directly if
you've got the Claude for Chrome extension set up - takes a minute.
Otherwise a screenshot works just as well. Your call." If I say skip it,
drop the subject entirely.

THE 9 QUESTIONS:
1. THE BASICS - What's the brand called, what do you actually do or sell,
   and who's behind it?
   Show me instead: your About page, your bio, or a link to your shop.
2. WHO IT'S FOR - Who are you talking to? Get specific: what stage of life
   or business they're in, what they're struggling with, what they want.
   Ask how they talk.
   Show me instead: screenshots of your comments or DMs.
3. THE FEELING - If the brand walked into a room, what's the vibe? Push for
   3-5 adjectives, then ask what someone should feel after seeing a post.
   Offer examples if I stall: warm and homey / clean and editorial / loud
   and funny / calm and premium / scrappy and honest.
   Show me instead: a mood board, a Pinterest link, or 3-4 images.
4. HOW YOU SOUND - Ask me to paste in 3-5 things I've written: captions, a
   newsletter, an email to a customer, even a long text. Lead with this
   rather than asking me to describe my own voice, because almost nobody can
   do that well. Then analyze the samples yourself and play the patterns
   back: sentence length, punctuation habits, emoji use, capitalization, how
   I open and close, words I lean on. Ask me to confirm or correct you.
5. THE LOOK - Colors and fonts. Ask for my logo or a screenshot first, then
   pull the values out and show me what you found: "your main color reads as
   a soft terracotta, #C8735A - look right?" Then ask about photo style:
   bright and airy, moody, phone snapshots, product flat lays, faces or no
   faces.
6. WHAT YOU POST ABOUT - The 3-5 recurring themes or content buckets.
   Show me instead: screenshots of my last 9-12 posts, and propose the
   themes back to me from what you see.
7. THE HARD NOS - Words, phrases, topics, aesthetics, or trends that are
   off-brand. Ask what makes me cringe when other accounts do it.
8. THE PRACTICAL STUFF - Products or offers with pricing if relevant, links,
   handles, hashtags, standard CTAs, and which platforms I post on.
   Show me instead: a screenshot of my link-in-bio or pricing page.
9. WHO ELSE IS OUT THERE - 2-3 accounts or brands I admire, and one thing
   that makes me different from everyone else in my space.

Whenever I hand you a file, work with it and tell me what you found before
moving on. Never accept a file silently.

BEFORE YOU WRITE ANYTHING:
Play back a short summary of what you heard and ask if anything's off. Fix
it first.

THEN WRITE brand.md INTO THIS PROJECT'S FOLDER WITH THESE SECTIONS:
- Snapshot - 3-4 sentences. Who this brand is and who it serves.
- What I offer - Products, services, pricing, links.
- Audience - Who they are, what they want, what they're worried about, how
  they talk.
- Personality - The adjectives, the feeling, the vibe in a sentence.
- Voice & tone - Concrete rules, not adjectives. Sentence length, emoji
  policy, capitalization, humor level, formality. Include 2-3 real example
  lines that sound right and 2-3 that sound wrong.
- Visual identity - Colors with hex codes and what each is used for. Fonts
  with usage. Photo and graphic style. Flag anything you inferred rather
  than confirmed.
- Content pillars - Each with a one-line description and an example.
- Do's and don'ts - Including a banned words and phrases list.
- Handles, links & CTAs - Everything you'd need to publish a post without
  asking me anything.
- Gaps to fill in - Anything I couldn't answer or you guessed at, plus the
  specific file or link that would close each gap.

Write it so a stranger could read it and produce content that sounds like me.
Specific beats polished - "never uses exclamation points, ends captions with
a question" is worth more than "friendly and engaging tone."

When it's saved, tell me in plain language what's in it, flag anything you
guessed at, and tell me how to update it later.

Ready? Ask me question 1.

Using the Planoly connector, write captions for my upcoming posts in my
brand voice.

BEFORE YOU WRITE ANYTHING
- Read brand.md in this project folder. That file is the source of truth for
  voice, tone, banned words, emoji policy, capitalisation and CTAs. If it is
  not there, stop and tell me, because captions written without it will
  sound generic.
- If social-audit.md exists in this folder, read it too and lean on the hook
  and caption patterns that actually performed.
- List my scheduled and draft posts in Planoly for the next 14 days. Show me
  what you found as a simple list - date, channel, format, whether it
  already has a caption - and ask me to confirm the set before you write.

FOR EACH POST
- Look at the actual image or video. Write about what is genuinely in it.
  Never write a caption that would work for any photo.
- Give me two options with different angles, not two rewrites of the same
  sentence. Label them A and B and add one line on why each might work.
- Match the caption length to what my audit says works for that format. If
  there is no audit, keep feed captions to 2-4 short paragraphs and Reels
  captions to one or two lines.
- Open with a hook that earns the second line. No "Happy Monday!" openers,
  no rhetorical questions unless my brand file says I do that.
- End with one CTA from my brand file. One, not three.
- Hashtags: 3-5 relevant and specific ones, placed at the end. No 30-tag
  blocks, no generic tags like #love or #instagood.
- Add alt text for every image.
- For TikTok, give me a separate short title as well as the caption.
- Flag anything you are unsure about rather than inventing it. If a post
  needs a price, a date, a link or a product name you do not have, put
  [NEED: ...] in the caption and list those at the end.

THEN
- Show me everything in one table before touching Planoly: date, channel,
  chosen caption, hashtags, alt text.
- Wait for my approval. When I have picked, update the captions on those
  posts in Planoly and confirm which ones you changed.
- Do not publish anything, and do not change the schedule times. Captions
  only.

Using the Planoly connector, run a performance audit of my social accounts
and write the results to a file called social-audit.md in this project folder.

STEP 1 - GET THE DATA
- List all of my connected channels in Planoly.
- For each channel, pull every post published in the last 60 days along with
  its performance metrics (reach, impressions, likes, comments, saves,
  shares, follows, video views and watch time where available).
- Tell me the date range and post count you actually retrieved before you
  analyse anything, so I know what this is based on. If a channel has fewer
  than 5 posts in the window, say so and widen to 90 days for that channel.

STEP 2 - RANK AND ANALYSE
- Rank posts by engagement rate against reach, not by raw likes. Raw likes
  just tell me which posts the algorithm happened to push.
- Show me my top 10 and my bottom 5.
- For each of the top 10, note: the format (single image, carousel, Reel,
  story), the hook or opening line, the topic, the caption length, the CTA,
  the day and time it went out, and how it did against my 60-day median.
- Then find the patterns across those 10. Do not list every observation.
  Give me the 3-5 that actually repeat, and tell me how confident you are in
  each one given the sample size. Say "this is a weak signal" when it is.
- Do the same for the bottom 5. What do my worst posts have in common?

STEP 3 - CHECK IT AGAINST MY BRAND
- Read brand.md in this folder. Where do my best-performing posts line up
  with the voice and pillars in that file, and where do they contradict it?
  If my audience clearly rewards something my brand file says not to do,
  flag that as a decision for me to make rather than quietly picking a side.

STEP 4 - TELL ME WHAT TO DO NEXT
- 5 specific post ideas for the next two weeks, each one tied to a pattern
  you found. For each: the format, the exact opening line, what the post
  covers, and the CTA.
- 3 things to stop doing, with the evidence.
- Best days and times to post based on my own data, not general best
  practice. If my data is too thin to call it, say so.

RULES
- Use real numbers from Planoly throughout. Never estimate or fill in a
  metric that was not returned.
- Write like you are talking to me, not presenting to a board. No jargon.
- Do not publish, schedule, edit or delete anything. This is read-only.

Build me a research-backed 30-day content calendar and save it to this
project folder as a spreadsheet.

STEP 1 - LEARN MY BRAND AND MY NUMBERS
- Read brand.md in this folder for voice, pillars, audience and CTAs. If it
  is missing, stop and tell me.
- Read social-audit.md if it exists.
- Using the Planoly connector, pull my last 90 days of posts and their
  performance so the plan is built on my own data.

STEP 2 - LOOK AT WHAT IS WORKING FOR OTHERS
- Ask me for 3-5 public Instagram accounts in my niche that I admire or
  compete with. If I do not have any in mind, suggest some based on my brand
  file and let me pick.
- For each account, use the Planoly connector to research their recent posts
  and pull out: the formats they lean on, the hook styles that repeat, their
  posting frequency, and any recurring series or franchise they run.
- Bring back what you found in plain language before you plan anything. I
  want to see the reasoning, not just the output.

STEP 3 - AGREE THE SHAPE BEFORE BUILDING
Ask me these, one at a time:
- How many posts per week can I realistically make?
- Which channels am I planning for?
- Anything fixed I need to work around - a launch, an event, a holiday, a
  trip, a promo?
- Anything I am sick of posting?
Then propose 2-3 whole directions for the month with the trade-offs of each,
and let me choose. Do not build until I pick one.

STEP 4 - BUILD IT
For every single post give me:
- Date and day of week
- Channel and format (single image, carousel, Reel, story)
- Which content pillar it serves
- The specific idea, in one sentence. Not "share a tip" - the actual tip.
- The exact opening line or hook, written out
- What the rest of the post covers, in 2-3 bullets. For carousels, a
  slide-by-slide outline.
- The exact CTA
- What I need to shoot or gather to make it
Mix the formats. Do not give me 30 carousels. Build in at least one
repeatable series I can run weekly, because a franchise is easier to keep up
than 30 original ideas. Sequence it so the month builds rather than jumping
around at random.

STEP 5 - SHOW ME WEEK 1 FIRST
Show me week 1 in the chat and ask if the direction is right before you write
the other three weeks. If I want changes, change them and re-check.

STEP 6 - DELIVER
- Save the full calendar as an .xlsx in this project folder.
- Then ask me whether I want placeholder posts created on my Planoly
  calendar for these dates. Only if I say yes, create them as unpublished
  drafts with the hook and CTA in the caption field, and confirm what you
  created.
- Never publish anything.

Turn the media in [FOLDER NAME] into scheduled posts on my Planoly calendar.

STEP 0 - CHECK THAT YOU CAN ACTUALLY UPLOAD IMAGES
Before anything else, confirm you are able to send images to Planoly.
Planoly stores photos and video on Amazon S3, so ask Planoly for an upload
link and try sending a small test file to it.
- If it goes through, say so in one line and continue to Step 1.
- If it is refused or blocked, STOP. Do not work around it, do not ask me to
  upload files by hand, and do not skip ahead. Show me this and wait:
  "I can't upload images to Planoly right now. A setting on your account is
  blocking the storage Planoly uses for photos and video.
  Quick fix, about 30 seconds:
  1. Open Settings, then Network access, where your allowed domains are
     listed.
  2. Add this exactly as written, star and dot included:
     *.amazonaws.com
  3. Save it, then come back and tell me it's done.
  One thing to watch: typing just amazonaws.com without the star at the
  front will not work. The star is what lets it cover the specific storage
  address Planoly uses."
- Once I confirm, retry the upload test once, then continue.

STEP 1 - LOOK AT WHAT I GAVE YOU
- Open every file in that folder and actually look at it. List back what you
  see: file name, what is in it, whether it is photo or video, orientation,
  and rough quality.
- Flag anything unusable - blurry, wrong aspect ratio, too short, duplicated
  - and tell me why rather than quietly skipping it.
- Group the files that belong together into carousels, and say why you
  grouped them that way.

STEP 2 - LOAD MY CONTEXT
- Read brand.md in this folder for voice, pillars and CTAs.
- Read my content calendar file in this folder if there is one, and map
  these assets onto the slots already planned. Tell me which planned posts
  these files can fill and which ones still need something shot.
- Using the Planoly connector, check what is already on my calendar so you
  do not double-book a slot or post twice in one day.

STEP 3 - PROPOSE THE PLAN BEFORE DOING ANYTHING
Give me one table covering every proposed post:
- File or files used
- Channel
- Format, with your reasoning: single image, carousel or Reel
- Proposed date and time, using the best times from my own performance data
- The caption, written in my brand voice, with the hook written out in full
- Hashtags (3-5, specific) and alt text
- For Reels, a suggested on-screen hook and a sound direction
Then stop and wait. Do not upload anything yet.

STEP 4 - ONLY AFTER I APPROVE
- Upload the approved media to my Planoly media library.
- Create the posts and set them on the schedule at the agreed times.
- Create them as DRAFTS unless I have explicitly said to schedule them.
- Confirm back exactly what you created: channel, date, time, and a link or
  ID for each one.

RULES
- Never publish immediately. Never overwrite an existing scheduled post.
- If you are unsure whether something is on-brand, ask instead of deciding.
- Leave the original files in my folder untouched.
- If uploads fail at any later point, treat it as the Step 0 problem and
  show me those same directions rather than finding a workaround.